Kindergarten Campaign | LCH Portfolio

Akron Public Schools Kindergarten enrollment

Marketing campaign to promote school enrollment in a diverse school district.

Skills and responsibilities:

banner display ads, billboard design, campaign development, content creation, digital design, direct mail marketing, diverse audience awareness, environmental signage, email design, newspaper advertising, photography, print design, project management, social media marketing, Spotify advertising, typography, user research, website graphics

The Problem

Akron Public Schools needed to promote kindergarten enrollment for families in the district with young children. The wide-spread district struggles with economic disparities, has a great cultural diversity, and education gaps in homes.

The Solution

A wide-reaching campaign featured across digital, print, and environmental platforms for maximum audience engagement. Original photography and graphics developed for an authentic, friendly appeal.

Digital marketing and advertising

Variations of social media graphics for Facebook, Twitter, and LinkedIn.

Click-through rates to registration form performed high, in comparison to average page engagement.

Advertising through modern radio channels, Pandora (left) and Spotify (right) to reach diverse audience personas, such as first-time parents with young children.

Display banner advertising variations (left) and targeted ad featured on a visitor's website (right).

Billboard design

Billboard design, with original photography, used in low-income district neighborhoods, for further reach outside of digital advertising. Accompanying yard signs placed throughout suburban neighborhoods.

(Left: digital rendering, right: billboard in-situ)

Print communications

Direct mail, 6x9" postcard sent to targeted families in the district. Featured QR code brought direct traffic to registration forms and information website. Coordinating flyers and newspaper advertisements printed in tandem timeline.