American Greetings
Greeting card product design for retail stores, featuring premier seasonal displays, and the brand's first LGBTQIA+ product line development.
Skills and responsibilities:
Art direction, B2B sales, color theory, consumer research, content creation, design systems, focus groups, international vendor sourcing, manufacturing standards, photography, print design, product design, project management, research and development, team leadership, trend analysis, typography
Premier
Premier seasonal greeting cards designed for an exclusive product line sold at Walmart. Each design included initial sketch concepts, art direction, international product resourcing, manufacturing design, and collaboration with retail buyers, editorial writers, project management and illustrators.
Mother's Day
Seasonal designs for Walmart, Target and major grocery and drug store chains
New Baby
Exclusive designs for Target
Feminine Birthdays
Designs for Walmart, Target and major grocery and drug store chains
Thanksgiving
Exclusive designs for seasonal Target
Valentine's Day
Seasonal designs for Walmart
